Video Content
Shorten the Pop-Up Queues
This video highlights a common but overlooked problem in physical retail: long queues killing purchase intent.
Through a simple, slightly exaggerated scenario at a pop-up event, the script walks viewers through a familiar moment — high interest, strong footfall, and then the drop-off at checkout.
This piece surfaces an operational issue that many merchants experience but rarely quantify. Instead of framing it as a system feature, the video focuses on lost revenue and missed opportunities — making the problem feel immediate and costly.
As the company continues to position itself beyond just an eCommerce platform, this video introduces EasyStore’s POS capabilities in a way that feels practical and situational.
Also, a little fun play with animated historical figures just makes it more fun. ^_^
Retail Tech That
Keeps You Relevant
This video takes a straightforward approach to address a common retail question: why certain POS hardware has become the default choice among merchants.
Filmed during Retail Summit Asia, this piece is part of a broader partnership initiative between EasyStore and key players in the retail ecosystem, including SUNMI, Fiuu, and Alliance Bank.
The content anchors itself in credibility by featuring a partner representative, allowing insights to come from an industry voice rather than EasyStore itself. It makes hardware and integration *cough* boring stuff *cough* more accessible by framing them through real-world use cases.
Instead of listing specifications, the video highlights a familiar operational issue (long queues) and introduces “queue busting” as a tangible solution enabled by both hardware and software.
Dato' Calvin Chan's
Success Strategy
Hey, look! It's the guy famous for opening a Malaysian-style kopitiam chain!
Filmed as a post-event feature following Retail Summit Asia, the video spotlights Dato' Calvin Chan of Oriental Kopi, who was also a speaker at the event.
The conversation explores what Malaysians value most when dining — flavour, environment, and service — and how these principles are translated into daily operations.
It ties a well-known F&B brand back to EasyStore’s broader narrative of delivering a Unified Customer Experience (UCX), by grounding it in familiar and relatable real-world practices. Gathering feedback at checkout. Continuously refining service.
As part of a wider effort to expand beyond a purely “tech platform” perception, this content leverages a recognisable local success story to bridge the gap between operational philosophy and technology.